O-I Europe extends its capability to produce black glass

O-I Europe extends its capability to produce black glass

Two beer standards in black glass announced for 2015

Schiedam - Owens-Illinois (O-I), the world’s largest manufacturer of glass packaging, has extended its capability to produce black glass packaging solutions for beverages in Europe. Building on the existing offer for spirits and premium wines, O-I has upgraded its Leerdam plant (Netherlands) to introduce black glass for beer customers. After the US-based company invested €21M in an asset optimization program for Leerdam, completed in 2013, it now invested in Black Glass capability. The plant is located in the centre of the European brewing industry and will be the third O-I site in Europe capable to produce black glass. In 2015, the company will introduce two 33 cl beer standards bottles in black glass 

O-I’s investment in black glass is built on market research the company conducted in the US and European countries to understand how consumers perceive colors in packaging. This unveiled the potential for black glass. They hold a glass beverage packaging in black for a distinctive and mysterious premium experience.  Black Glass offers superior light and UV protection and is recyclable in the amber cullet stream.

Already five years ago, O-I was a pioneer in black glass when it developed a new process, enabling full inspection and quality control, flexibility as well as substandard production volumes. Some solutions jointly developed by O-I and its customers have hit the market with huge success: For beer, American brewer MillerCoors recently introduced its premium beer Miller Fortune in O-I black glass bottles.. European success stories include Hendrick’s Gin from Scottish William Grant & Sons, Edrington's whiskey bottles of The Black Grouse and Cutty Sark Prohibition, and French sparkling wine Belaire Rosé.

“Aspirational lifestyles and quality over quantity consumption drive the ongoing premiumization trend. Black Glass offers a premium solution to the continued need for distinctive packaging”, says Robert Brouwer, Specialty Business Leader at O-I Europe. Evan Williams, Beer Segment Director at O-I Europe: “Beer is a great product and deserves great packaging, we want to elevate brands to differentiate them from the competition. Our latest Black glass offering is a good example of how O-I is supporting our customers to create value.”

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Ilse Derijck Communications Consultant, Outsource Communications
Ilse Derijck Communications Consultant, Outsource Communications
About O-I

About O-I 

At O-I Glass, Inc., we love glass and are proud to make more of it than any other glass bottle or jar producer in the world. We elevate products by creating sustainable packaging with emotions, transforming brands into icons, transcending the day-to-day to create meaningful, magical moments. We help food and beverage brands fully express themselves so they can build an emotional bond with consumers. Globally headquartered in Perrysburg, Ohio, our team of more than 27,500 employees at 78 plants in 23 countries worldwide has achieved revenues of $6.7 billion in 2019. We are dedicated to make what matters, to step-by-step shape a healthier and more exciting world. For more information, visit www.o-i.com.